Our Story

IT ALL STARTED BACK IN 1985...

We started as Cut Price Suites, selling sofas at outlet prices just like we still do today. Built from scratch, our business grew into a true family-run operation, led by father and son, the Hancocks.

In 2018, we took a big step and moved into our 33,000 sq ft Superstore in Hinckley. That’s when we became Jaspers! A name inspired by a bit of local history.

Jasper was a swan who once swam in solitary splendour on the moat of Hinckley Castle, now known as the War Memorial in Argents Mead. A bit of a local legend, Jasper was loved by children and known for charming the locals into feeding him. But he also had a cheeky streak. As the story goes, "as long as this swan swims in the moat, the children of Hinckley will have no ducks to feed."

We liked that. A bit bold. A bit different. Just like us.

Along the way, we expanded our ranges to include bedroom, dining, and living room furniture, plus home accessories, lighting, and even started up our very own Cafe which you'll find inside.

Now, we’ve just celebrated 7 years in our Hinckley superstore offering everything from sofas and beds to furniture and home accessories, all with that same family feel and up to 75% off the big names you love.

And we’re just getting started. Whether you're furnishing your first home, giving your space a refresh, or just popping in for a browse and a brew, we’re here to help you find something special, for less.